Podcast

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B2B marketing in a digital world

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Crossword Puzzle Question

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Across

3. how many step B2b process can be divided?

7. write a short form for business to business.

8. "Why will customers choose to do business with your firm instead of another?" is which type of Business Model?

9. where should we have the deal for b2b

10. what is integration software mention by our b2b blog?

Down

1. what opportunity offer by b2b group?

2. give one of the b2b technique method.

4. give one of top ten of b2b website in 2010

5. name 1 of the social media for your business.

6. list 1 of the contributor name.

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Poll Analysis For Week 7

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Poll Analysis For Week 6

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Question for week 6 poll are "WHAT DID YOU THINK WHICH WAY TO LEAD THE B2B COMPANY TO SUCCESS PROMOTE TRAFFIC?". We provide 3 answers to let user choose, there are "using traditional way", "using social media", "both of above". There are 14 votes from user, 42% are choosing using traditional while there are 14% user choosing using social media, and 42% user choosing both of above. In this poll summary, majority of the users are trust using traditional way.

B2B Environment

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B2B environment is sets out to try and help clarify this situation and draw a clear distinction between these quite different activities. Lead generation campaigns consist exclusively of business-to-business outbound calling conducted by sales professionals with finely presentation and qualification skills and who are highly trained. Products and services are generally complex and high-value and they are marketed to high-level decision makers.

Lead generation identifies prospects worthy of a sales person's attention by providing critical sales information such as motivation for buying, the decision making unit, purchase process, interest level and key competitor information. Effective lead generation activity provides sales people with the information they need once they are in front of the customer to close the sale.

In a B2B environment, telemarketing campaigns are generally not used to gather information, qualify prospects or generate interest, but to sell such things as publication subscriptions, advertising space or exhibition space. Telemarketers most frequently represent easy to understand products and services and often do not receive extensive sales training. Presentations are frequently robotic and result in many ineffective calls. Volume is not the key to success.


Reference:
In a B2B Environment, How is Lead Generation Different From Telemarketing?
(Online) (Cited 17March2011)
Available From:
http://ezinearticles.com/?In-a-B2B-Environment,-How-is-Lead-Generation-Different-From-Telemarketing?&id=131721