Business To Business Blog Strategies

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Nowadays many business company starting to build a blogging website to start blogging. Blog is very easy to establish because with little to no investment. Many businesses start to know that by blogging can boost up customer traffic and enhance their brand name. We should know what is the strategies to make user to read blog everyday.

1. Know target market

Blog post should be focus on business target market. Consider your audience's industry, make blog more intresting.

2. Decide on a blog campaign

Optimizing content and comment to other blog site that related to the blog topic. Share links, video, audio to social media.

3. State reason why this blog is build

Tell user that why this blog is build. Reason is for business or for review and get more traffic.

4. Monitor the statistic

Use analysis tools to keep track the visitor and keep track of which post is the most popular post in the blog.

5. Use social media

Use social media like Facebook, Twitter, Digg and much more to expand readership get more reader to visit blog.

6. Keep Content Coming

Try to get more content like magazine, website, blog and much more to keep post update. Keep update blog three times a week, is important to keep blog update, fresh information and some interesting content to the readers. Else can outsource content to professional ghost writer for blog management. Update more blog keep provide fresh information let reader know that this company are very serious about this business.

Reference:
Pratical B2B Blog Strategies (Online) (Cited 7 April 2011)
Available From:
http://www.b2bbloggers.com/blog/practical-b2b-blog-strategy/
B2B Blogging Strategies (Online) (Cited 7 April 2011)
Available From:
http://ezinearticles.com/?6-Cant-Miss-B2B-Blogging-Strategies&id=6107703

Poll Analysis For Week 9

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Question for week 9 poll is As as sales person,understanding own product is important?". We provided two answer there are "Yes"， "No" and "May be". In this poll there are 5 people voting for this poll. 3 of them are choosing "Yes" and 1 of them choosing "No" and other 1 is "May be"  Majority of them agree that the company must understand the product before intro the market. In general business industry, the manufacture must be understand the what the product strong and weak.

Way to Get Started for B2B from Social Media

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Because of the Social media moved is too fast. Like what we post on a few week before. So now i have intro the way get started from the social media like Facebook, Digg, YouTube and etc.

Define & Keep in touch

Define the customer. What the channels are they common using, and what are they discuss and talking about? Sometime you also must be interactive with customer let them know the the important for your company.

Focus your message

Actually, focus all of them. You don’t want to be saying one thing in a blog and another in a news release. Make sure that communications are coordinated throughout the company.

Be authentic
In your communications, highlight the services and products which really add value to another business. Also ensure that those communications are true to the voice of your company and its values. No one is going to fault authenticity. It is when you say or do things which are incongruent with the rest of your story that causes problems.

Develop distribution channels
Don’t just write a news release and put it on your website. Don’t simply create blog posts and hit publish. Promote them in a non-intrusive, organic way to people, companies, media and other groups that might be interested. Make it easy for people to subscribe and share all content published digitally.

Linking
Every social sites must have an easy-to-find, easy-to-use link back to your B2B website. Remember, is where you completely control the content and where most conversions happen. the social sites must clear to understand what or which company about when have first enter to the social sites.

Constantly update the information
All analytical tools exist like counter, poll will tell you how many times your content has been read, and shared, how well your website ranks in web searches, how effective your website is at generating conversions, and other things marketing professionals need to know.

Reference:
Social Media For B2B Marketing, Michael Brenner (Online) (Cited 4 April 2011)

Available From:

http://www.business2community.com/b2b-perspective/social-media-for-b2b-marketing-%E2%80%93-how-to-get-started-015626

socialmediab2b, Guest Author (Online) (Cited 4 April 2011)
Available From:
http://socialmediab2b.com/2010/11/b2b-social-media-plans/

CrossWord Puzzle Contest Result !!

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Crossword Puzzle Answer ( Inline Frame)

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-The following picture is showing the answer for our Crossword puzzle. Are you get it right!!!

-The winner will be publicly on soon. Keep in follow our blog^^

Click enlarge the below picture and show in Inline Frame.

Poll Analysis For Week 8

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Question for week 8 poll is "Did you agree! The company must going in the direction intended from its inception?". We provided two answer there are "agree" and "disagree". In this poll there are 10 people voting for this poll. 8 of them are choosing agree and 2 of them choosing disagree. Majority of them agree that the company must going in the direction intended from its inception. The other 2 user choosing disagree is because they might feel the traditional way is better than now. In this poll summary, we can know that majority of people are going to accept the new way of doing business.

Podcast

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B2B marketing in a digital world

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Crossword Puzzle Question

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Across

3. how many step B2b process can be divided?

7. write a short form for business to business.

8. "Why will customers choose to do business with your firm instead of another?" is which type of Business Model?

9. where should we have the deal for b2b

10. what is integration software mention by our b2b blog?

Down

1. what opportunity offer by b2b group?

2. give one of the b2b technique method.

4. give one of top ten of b2b website in 2010

5. name 1 of the social media for your business.

6. list 1 of the contributor name.

Click to read the Rule

Download Source File >> Click Here

Email: tianfattchen@gmail.com

Poll Analysis For Week 7

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Poll Analysis For Week 6

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Question for week 6 poll are "WHAT DID YOU THINK WHICH WAY TO LEAD THE B2B COMPANY TO SUCCESS PROMOTE TRAFFIC?". We provide 3 answers to let user choose, there are "using traditional way", "using social media", "both of above". There are 14 votes from user, 42% are choosing using traditional while there are 14% user choosing using social media, and 42% user choosing both of above. In this poll summary, majority of the users are trust using traditional way.

B2B Environment

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B2B environment is sets out to try and help clarify this situation and draw a clear distinction between these quite different activities. Lead generation campaigns consist exclusively of business-to-business outbound calling conducted by sales professionals with finely presentation and qualification skills and who are highly trained. Products and services are generally complex and high-value and they are marketed to high-level decision makers.

Lead generation identifies prospects worthy of a sales person's attention by providing critical sales information such as motivation for buying, the decision making unit, purchase process, interest level and key competitor information. Effective lead generation activity provides sales people with the information they need once they are in front of the customer to close the sale.

In a B2B environment, telemarketing campaigns are generally not used to gather information, qualify prospects or generate interest, but to sell such things as publication subscriptions, advertising space or exhibition space. Telemarketers most frequently represent easy to understand products and services and often do not receive extensive sales training. Presentations are frequently robotic and result in many ineffective calls. Volume is not the key to success.


Reference:
In a B2B Environment, How is Lead Generation Different From Telemarketing?
(Online) (Cited 17March2011)
Available From:
http://ezinearticles.com/?In-a-B2B-Environment,-How-is-Lead-Generation-Different-From-Telemarketing?&id=131721

Key Ingredient of a Business Model

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The business model is simply a working description that includes the general details about the operations of a business and make a profit from operations. A good business model must be including economics, entrepreneurship, finance, marketing, operations, and strategy. There are 6 common type of business model.

Value proposition

A description the customer problem, the product that addresses the problem, and the value of the product from the customer's perspective.

Questions to ask:

-Why will customers choose to do business with your firm instead of another?

-What will your firm provide that others do not or cannot?

Examples of successful value propositions:

-Personalization/customization

-Reduction of product search, price discovery costs

B2B Group Difference

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B2B Group is an independent communications company that provides pragmatic and relevant information to government & business executives and professionals regionally.

With seasoned leadership spanning over 20 years in conference management, high level contacts in key areas of industry and a thorough understanding of the regional markets, B2B Group is well positioned to deliver top quality, high value events & training courses.

The B2B GROUP Difference!

B2B Group offers our audience the opportunity to share insights, exchange ideas on industry trends and technological developments with thought leaders & business peers. B2B Group seeks to provide you with the content you need for added business advantage & connect you with industry professionals.

Integrity is core to our business and the pursuit of delivering only top notch services coupled with superior customer service is what distinguishes us from the competition.

B2B Group works with global corporations, industry consortia, government agencies, international organizations, professional trade and technical associations.

why B2B Group??

• Powerful & Relevant Content
• Superior Customer Service
• Innovative & Interactive Sessions
• Leading Industry Speakers
• Peer to Peer Q & A
• Strong Networking
• Develop New Business Relationships

Refference: http://www.b2bconferences.com.sg/

Notice :: Our 1st contest is coming soon!!!

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Due to our blog is operated almost 2 months. We purposely to have this competition to thanks those audience have keep going to support our blog. So we have to take this opportunity to test your guest how your understanding to the Business to Business. We will using the crossword puzzle to progress in the competition. All the question will be related to B2B or b2b-group.blogspot.com.

Rule for the contest
- Your information submitted must be truth.
- We have the capability to cancel your qualifications, if found any cheater.

- Each person only have one change.
- Current Location must in Malaysia.

- Deadline register till before the result come up.

Please complete the below information and send an email to our!

*Name:
*Gender:
*Age:
*Occupation :
*Email Address:
*Current Location:
*Nationality:

(optional)
Mobile :
Address:

Poll Analysis For Week 5

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Question for week 5 poll are "Did You Think The B2B is Secure?". We provide 4 answer to let user choose, there are "Yes", "No", "Maybe" and "Don't Know". There are 21 votes from user, 57% are choosing yes while there are 2% user choosing no. In this situation we can see that majority of user trust B2B and 2% of them do not trust B2B, maybe those user have get cheated from some B2B website. Beside this 2 choices there are 33% user choose maybe, this shows that 33% people are still very curious on B2B. There have no user choose don't know. In this poll summary, majority of the user are start using B2B and trust B2B.

Developing a promotional strategy for B2B content: 7-step framework

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In B2B, many people is talk about content creation, actually content promotion is very important in B2B world. let's say you want to promote your latest product such as clothes, shoeses and etc. there are two things to consider: where do you want to promote your offer and what message do you want to communicate?

These are 7 step framework questions, you can focus your thoughts and streamline your efforts.

What is your objective?
Be specific about the goal or purpose of your offer. For instance, do you want to generate leads, build a list, create buzz or establish yourself as thought leader?Your decision in this area is one of the determining factors to decide if yregistration for your white paper or eBook.ou should require.

What is your target audience?
if want to success, you need to understand what makes consumer sometime tick , where consumer look for the information and who influences their decisions. Understanding your audience will help you to do your promotion plan.

Where do your prospects search for information?
There so many places and ways where prospects llok for information such as, search engines, facebook, Twitter, newslatters and etc, but if you don't know exactly who you are trying to reach and what the audience online habit are, you will hard to reach them. You have decrease the time and budge to promote your offer, the places you want to do promation need to make sure audience and readers are looking.

What is you budget?
You need to consider your budget. your budget is depending on your objective and the places where your prospects search for information, there are different promootional tactics you may to consider.

What pains are they experiencing?
After determine where you want to promote your offer,you need to consider the content of your promotion. Identify the prospect's pain point by uncovering what questions your readers have or what information are they searching for. If they aren't experiencing an issue, your message will probably not resonate with them.

What benefit does your offer provide?
For some reason , sometimes can make benefit can have a little bit tricky.There is an inclination to tout the benefit of your product and solution, but your promotions need to explain what someone will achieve by viewing your offer. Identify the two or three succinct benefits the reader will receive from your offer, and make sure you highlight these points in your promotions.

What keywords do your prospects use?
Conidering the way that people search for information, so the keywords are very important during the promotions.  The keyworkds must let people be able to search it in very situation.

reference: Savvy B2B Marketing(Cited 4arch 2011) from:http://www.savvyb2bmarketing.com/blog/entry/737971/a-7step-framework-for-developing-a-promotional-strategy-for-b2b-content

Reason to adopt Social Media in Business to Business Marketing

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In today there are many things are using social media.

Time makes everything change, business to business marketer starting to use social media to improve their sales.

Due to the traditional style of doing business is being challenged, those traditional style stop working.

Business to business companies start to invest in online.

Social media everyone want it, try it and its give many surprises.

Social media is frictionless conversation in a connected environment.

Social media can surf in any time any place with millions of social media channel due to the technology.

There are few popular social media channel to share example like Twitter, Facebook, Youtube and much more.

Social media is conversational and conversations are between people.

Social media is free and business to business companies can reduce their cost in doing business. By using social media to spread their company news and do some online selling.

Beside those reason business to business company use social media, another reason are to create traffic.

In a recent study done by KnowledgeStorm of business to business technology decision makers the following statistics were revealed:

90% Participate in Video

80% Participate in Blogs

80% Participate in Wikipedia

69% Participate in Social Networks

53% Participate in Podcasts

By using social media Explore the opportunity to reach out to key influencer in target market, optimize content and social media applications for syndication.

Reference:

B2B Marketing: Reasons to Adopt Social Media Marketing (Online) (Cited 2March2011)

Available From:

http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm

Poll Analysis For Week 4

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The question we ask in week 4 is "The future dis you think B2B is useful?". We just provide two option allow people to choose there is "Yes" or "No". Until the poll closed we have only 15 voted, and we can see the chart is showiong 100% people is votes for YES and none of people is vote for No. For this voted result i can knows most of the people now is trust for Busines to Business.

Business to Business Menu

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B2B, or Business to Business, transactions occur when businesses sell products and provide services to other businesses, sometimes in a wholesale context. In terms of monetary value, B2B products and services represent the majority of sales transactions.
In many cases, B2B transactions deal with products and services that are customized to satisfy a customer's or client's requirements. Business buyers are usually quite knowledgeable, sometimes understanding specific applications and uses of a product better than the seller!
Business purchases are made for company use, and they are generally based on a rational decision-making process. However, branding can raise awareness of a company's offerings, helping to ensure their consideration along with other competitive offerings.
A B2B purchase transaction may comprise a multi-step decision-making process, involving interactions between multiple players at both the buying and selling companies. The process may include educational sessions and marketing presentations as well as basic sales calls. Customer service considerations begin with the first contact, whether the buyer or seller initiates the contact.
Target markets for business to business transactions are often fairly small and narrowly focused. Especially in these situations, the B2B purchase process is relationship driven, with each party striving to establish the relationship and maximize its value.
Transactions between businesses and government agencies as well as those between businesses and non-profit organizations share many of the same characteristics as B2B transactions. In a broader B2B context, office products and imaging services retailers such as Staples and Office Depot serve the small business market.
On B2B-Menu.com, you will find information about products and services, such as commercial real estate and institutional furniture as well as accounting and advertising services, that are traditionally associated with Business to Business transactions.

Reference:

B2B menu (Online) (Cited 27 February 2011)

Available from:
http://www.b2b-menu.com/