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In today there are many things are using social media.
Time makes everything change, business to business marketer starting to use social media to improve their sales.
Due to the traditional style of doing business is being challenged, those traditional style stop working.
Business to business companies start to invest in online.
Social media everyone want it, try it and its give many surprises.
Social media is frictionless conversation in a connected environment.
Social media can surf in any time any place with millions of social media channel due to the technology.
There are few popular social media channel to share example like Twitter, Facebook, Youtube and much more.
Social media is conversational and conversations are between people.
Social media is free and business to business companies can reduce their cost in doing business. By using social media to spread their company news and do some online selling.
Beside those reason business to business company use social media, another reason are to create traffic.
In a recent study done by KnowledgeStorm of business to business technology decision makers the following statistics were revealed:
90% Participate in Video
80% Participate in Blogs
80% Participate in Wikipedia
69% Participate in Social Networks
53% Participate in Podcasts
By using social media Explore the opportunity to reach out to key influencer in target market, optimize content and social media applications for syndication.
Reference:
B2B Marketing: Reasons to Adopt Social Media Marketing (Online) (Cited 2March2011)
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