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Business to Business Marketing Company is set for manufactures, suppliers and exporters to expand their sales network internally or externally. To start a business to business we must plan which categories we should concern of:
Business to Business Marketing Company is set for manufactures, suppliers and exporters to expand their sales network internally or externally. To start a business to business we must plan which categories we should concern of:
-Relationship driven
-Maximize the value of the relationship
-Focus target market
-Multi step buying process, longer sales cycle
-Brand identity created on personal relationship
-Educational and awareness building activities
-Rational buying decision based on business value
Business to business company needs to focus on relationship building and communication using marketing activities to promote their sales market. Business to business company use marketing to educate their stuff to know how to target customer because is not only one decision maker when comes to business to business market. First to target customers, business to business company need to integrate some campaign that include direct mail, telemarketing, web casts, newsletters and sales representatives who will play a important role in the company. We must plan before we begin to start the market. Business to business offer products and services to other businesses, put some credit into marketing programs and materials that offer target company to help them make a rational buying decisions. Help them to determine the values of the product and service by testimonial, feedback and products quality.
Reference:
Marketing for B2B vs B2C (Online) (Cited 24 February 2011)
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