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Friday, April 8, 2011

Business To Business Blog Strategies

Link to us: http://snipurl.com/27rf1d-b2b

Nowadays many business company starting to build a blogging website to start blogging. Blog is very easy to establish because with little to no investment. Many businesses start to know that by blogging can boost up customer traffic and enhance their brand name. We should know what is the strategies to make user to read blog everyday.

1. Know target market

Blog post should be focus on business target market. Consider your audience's industry, make blog more intresting.

2. Decide on a blog campaign

Optimizing content and comment to other blog site that related to the blog topic. Share links, video, audio to social media.

3. State reason why this blog is build

Tell user that why this blog is build. Reason is for business or for review and get more traffic.

4. Monitor the statistic

Use analysis tools to keep track the visitor and keep track of which post is the most popular post in the blog.

5. Use social media

Use social media like Facebook, Twitter, Digg and much more to expand readership get more reader to visit blog.

6. Keep Content Coming

Try to get more content like magazine, website, blog and much more to keep post update. Keep update blog three times a week, is important to keep blog update, fresh information and some interesting content to the readers. Else can outsource content to professional ghost writer for blog management. Update more blog keep provide fresh information let reader know that this company are very serious about this business.

Reference:
Pratical B2B Blog Strategies (Online) (Cited 7 April 2011)
Available From:
http://www.b2bbloggers.com/blog/practical-b2b-blog-strategy/
B2B Blogging Strategies (Online) (Cited 7 April 2011)
Available From:
http://ezinearticles.com/?6-Cant-Miss-B2B-Blogging-Strategies&id=6107703

Wednesday, April 6, 2011

Poll Analysis For Week 9

Link to us: http://snipurl.com/27qwwf-b2b



Question for week 9 poll is As as sales person,understanding own product is important?". We provided two answer there are "Yes", "No" and "May be". In this poll there are 5 people voting for this poll. 3 of them are choosing "Yes" and 1 of them choosing "No" and other 1 is "May be"  Majority of them agree that the company must understand the product before intro the market. In general business industry, the manufacture must be understand the what the product strong and weak.

Tuesday, April 5, 2011

Way to Get Started for B2B from Social Media

Link to us: http://snipurl.com/27rf13-b2b

Because of the Social media moved is too fast. Like what we post on a few week before. So now i have intro the way get started from the social media like Facebook, Digg, YouTube and etc.

Define & Keep in touch

Define the customer. What the channels are they common using, and what are they discuss and talking about? Sometime you also must be interactive with customer let them know the the important for your company.


Focus your message

Actually, focus all of them. You don’t want to be saying one thing in a blog and another in a news release. Make sure that communications are coordinated throughout the company.


Be authentic
In your communications, highlight the services and products which really add value to another business. Also ensure that those communications are true to the voice of your company and its values. No one is going to fault authenticity. It is when you say or do things which are incongruent with the rest of your story that causes problems.


Develop distribution channels
Don’t just write a news release and put it on your website. Don’t simply create blog posts and hit publish. Promote them in a non-intrusive, organic way to people, companies, media and other groups that might be interested. Make it easy for people to subscribe and share all content published digitally.


Linking
Every social sites must have an easy-to-find, easy-to-use link back to your B2B website. Remember, is where you completely control the content and where most conversions happen. the social sites must clear to understand what or which company about when have first enter to the social sites.


Constantly update the information
All analytical tools exist like counter, poll will tell you how many times your content has been read, and shared, how well your website ranks in web searches, how effective your website is at generating conversions, and other things marketing professionals need to know.


Reference:
Social Media For B2B Marketing, Michael Brenner
(Online) (Cited 4 April 2011)

Available From:

http://www.business2community.com/b2b-perspective/social-media-for-b2b-marketing-%E2%80%93-how-to-get-started-015626

socialmediab2b, Guest Author (Online) (Cited 4 April 2011)
Available From:
http://socialmediab2b.com/2010/11/b2b-social-media-plans/