Because of the Social media moved is too fast. Like what we post on a few week before. So now i have intro the way get started from the social media like Facebook, Digg, YouTube and etc.
Define & Keep in touch
Define the customer. What the channels are they common using, and what are they discuss and talking about? Sometime you also must be interactive with customer let them know the the important for your company.
Focus your message
Actually, focus all of them. You don’t want to be saying one thing in a blog and another in a news release. Make sure that communications are coordinated throughout the company.
Be authentic
In your communications, highlight the services and products which really add value to another business. Also ensure that those communications are true to the voice of your company and its values. No one is going to fault authenticity. It is when you say or do things which are incongruent with the rest of your story that causes problems.
Develop distribution channels
Don’t just write a news release and put it on your website. Don’t simply create blog posts and hit publish. Promote them in a non-intrusive, organic way to people, companies, media and other groups that might be interested. Make it easy for people to subscribe and share all content published digitally.
Linking
Every social sites must have an easy-to-find, easy-to-use link back to your B2B website. Remember, is where you completely control the content and where most conversions happen. the social sites must clear to understand what or which company about when have first enter to the social sites.
Constantly update the information
All analytical tools exist like counter, poll will tell you how many times your content has been read, and shared, how well your website ranks in web searches, how effective your website is at generating conversions, and other things marketing professionals need to know.
Reference:
Social Media For B2B Marketing, Michael Brenner (Online) (Cited 4 April 2011)
Available From:
http://www.business2community.com/b2b-perspective/social-media-for-b2b-marketing-%E2%80%93-how-to-get-started-015626socialmediab2b, Guest Author (Online) (Cited 4 April 2011)
Available From:
http://socialmediab2b.com/2010/11/b2b-social-media-plans/
